⚡ Performance-based Hiring Demo

Stop Weeding Out.
Start Attracting.

Traditional job posts filter for credentials. Performance-based ads attract top talent by offering career moves—not lateral transitions.

4
Sample Opportunities
2×
More Engaged Applicants
30%
Better Quality of Hire

Same Role. Three Versions.

See how a standard job description evolves into a compelling career opportunity that attracts top performers.

1 Traditional Job Description

Brand & Products Marketing Manager

Building Materials • Chicago, IL • Full-time

Requirements:
  • Bachelor's degree in Marketing or related field
  • 5-7 years of product marketing experience
  • Experience with go-to-market strategy
  • Strong cross-functional collaboration skills
  • Excellent written and verbal communication
  • Experience managing agency relationships
  • Proficiency in marketing analytics tools
  • Knowledge of brand management principles
Responsibilities:
  • Develop product marketing strategies
  • Create positioning and messaging
  • Support sales enablement
  • Manage product launches
  • Analyze market trends
"Competitive salary and comprehensive benefits package..."
2 Performance-based Job Description

Brand & Products Marketing Manager

Building Materials • Chicago, IL (Hybrid) • Full-time

Key Performance Objectives:
  • Lead Go-to-Market Strategy: Own full commercialization for new product introductions—positioning, messaging, targeted launch plans aligned with customer insight and competitive dynamics
  • Strengthen Lifecycle Marketing: Implement data-driven marketing that optimizes product performance through segmentation, competitive analysis, and demand-generation programs
  • Build Cross-Functional Alignment: Become the internal SME on product differentiation, delivering tools and training that elevate sales effectiveness across all channels
First-Year Deliverables:
  • 30-60 day operational and market audit with prioritized recommendations
  • Segment-based messaging frameworks validated through testing
  • AI-enabled workflow pilots with measured efficiency gains
Success Metrics: Launch readiness scores, channel adoption rates, revenue contribution, and stakeholder satisfaction
3 Compelling Career Opportunity

Brand & Products Marketing Manager

Building Materials • Chicago, IL (Hybrid) • Full-time

Shape Category-Leading Brands

Lead go-to-market strategy for products that influence how millions of homeowners experience their living spaces. You'll own commercialization from insight to launch, turning complex market data into messaging that accelerates adoption and market share.

What You'll Achieve in Year One:
  • Launch new products with integrated strategies that hit revenue and awareness KPIs
  • Build segment-specific messaging that drives measurable share gains
  • Become the go-to expert that sales teams rely on to win
  • Pilot AI-enabled workflows that set new efficiency benchmarks
Why This Is a Career Move:

Broad portfolio ownership. Visibility with senior leadership. Variety, creativity, and influence in an environment committed to innovation and brand stewardship.

Win-Win: Shape major product launches and grow strategic influence while building a career at a company dedicated to Building a Better Future for All™.

The best candidates don't want a job. They want a career move.

Transform any job description into a compelling opportunity that attracts people who get things done—not just people who check boxes.

Convert Your Role in 2 Minutes →

Career Opportunities, Not Job Listings

Each position below demonstrates how to attract top performers by leading with outcomes, growth, and impact.

Enterprise Technology / CRM

Principal Data Architect — Salesforce CRM

📍 Onsite (5 days/week) 💼 Full-time

Lead digital transformation for global revenue and service operations.

Serve as the strategic bridge between senior business leaders and IT, translating complex business needs into scalable, enterprise-grade Salesforce architectures. Transform Lead-to-Cash and Service processes across heavy equipment and mining businesses with high-level influence on global stakeholders.

Key Performance Objectives
  • Design scalable Salesforce CRM architecture for Lead-to-Cash and Field Service within 6-9 months
  • Lead cross-functional workshops to define future-state business capability models
  • Deliver integrated business and technology roadmaps aligned to enterprise objectives
  • Mentor 3-5 architecture team members and establish repeatable standards
Purpose
Reimagine customer and employee experiences through CRM architecture at global scale
Growth
High-impact enterprise initiatives, TOGAF exposure, shape future-state CRM ecosystem
Rewards
High-visibility role with autonomy, influence, and strategic innovation at scale

"Complex, global, matrixed environment emphasizing operational excellence. Requires comfort with ambiguity and influencing across disciplines while balancing standards with flexibility."

Virtual Design & Construction

VDC Manager — Mechanical & Plumbing

📍 Remote (occasional travel) 💼 Full-time

Lead digital construction for complex M&P scopes in high-impact projects.

Lead digital construction efforts for the nation's most complex mechanical and piping scopes. Working across large-scale infrastructure, aviation, and commercial megaprojects, you'll produce fabrication-ready models, lead technical coordination, and ensure downstream constructability from preconstruction through install.

Key Performance Objectives
  • Deliver fabrication-ready M&P models on key national megaprojects
  • Lead stakeholder coordination across multi-trade teams
  • Coach and scale a remote-first VDC team
  • Implement innovation in BIM tools and automation workflows
Purpose
Solve the industry's gnarliest digital delivery problems on megaprojects
Growth
Lead technical innovation and coach junior engineers in cutting-edge workflows
Rewards
Autonomy, innovation-heavy environment, every deliverable moves the industry forward

"Performance-first, innovation-heavy environment. Minority and woman-led team committed to impact, equity, and excellence. Deep thinking, fast iteration, relentless improvement."

Construction Technology

Associate Vice President, Product

📍 Westminster, CO 💼 Full-time

Lead platform strategy that accelerates customer outcomes at scale.

Lead product strategy and execution for a major platform, translating multi-year vision into a cohesive roadmap that delivers measurable value to global B2B customers. Own portfolio-level outcome targets, oversee the full product lifecycle, and ensure cross-functional alignment with Engineering, GTM, and Customer Success.

Key Performance Objectives
  • Publish 3-year platform strategy and rolling roadmap within 120 days
  • Launch 2+ GA platform capabilities integrated by ≥3 product lines by Q2
  • Institutionalize portfolio governance with 80%+ roadmap items tied to outcomes
  • Build high-performing org with ≥85% on-time delivery and +10 eNPS improvement
Purpose
Set the standard for how platform accelerates customer outcomes at global scale
Growth
Board-level metrics exposure, material influence on corporate strategy, build leaders
Rewards
Evangelize platform internally and externally, set crisp goals, celebrate customer wins

"Thrives in global, matrixed environment with enterprise-grade expectations. Operates with clarity under ambiguity, balances platform consistency with product-line autonomy."

B2B SaaS / Enterprise Sales

Account Executive — SaaS

📍 Remote / Hybrid 💼 Full-time

Own your territory, close meaningful deals, and accelerate your career.

Drive new business revenue by managing the full sales cycle with enterprise accounts. Build strategic relationships, conduct consultative discovery, and close complex SaaS deals. Success is measured by revenue attainment, pipeline health, and consistent quota management.

Key Performance Objectives
  • Close $2M in new business with 4-5 enterprise customers within 12 months
  • Develop and sustain $6M+ qualified pipeline with 3× target coverage
  • Hit weekly activity metrics and monthly bookings targets consistently
  • Lead consultative discovery with 40%+ conversion to proof-of-concept
Purpose
Help enterprises transform operations with solutions that drive measurable outcomes
Growth
Clear path to Senior AE, Enterprise AE, or Sales Leadership in 2-3 years
Rewards
Uncapped earnings, autonomy in deal strategy, visible company impact

"Thrives in a high-velocity, metrics-driven environment. Competitive but collaborative—wins as a team. Coachable and resilient under pressure."

The Moneyball for HR

Performance-based Hiring transforms talent acquisition from credential-based filtering to outcome-based attraction. Instead of listing requirements, we define what success looks like—and attract people who've already done it.

🎯

Define Success First

Before writing a single requirement, define the 4-6 Key Performance Objectives the person needs to accomplish in the first year. Skills and experience are how they'll achieve these—not prerequisites to check.

🚀

Offer Career Moves

Top performers aren't looking for lateral moves. They want stretch assignments, visibility, and growth. Lead with the Employee Value Proposition that makes this a career opportunity, not just a job.

🏆

Attract, Don't Filter

Traditional job posts are designed to weed out the weak. Performance-based ads are designed to attract the best. When you describe compelling work, the right people self-select in.